Strategy & direction
Corporate strategy, board advisory and long-range planning for companies in electrical power. The questions that shape the next five years.
Strategy · Direction · Growth
We advise electrical power companies — UPS, EV, solar, storage, data centers — on strategy, markets, sales and investments. Three decades inside the industry, brought to bear on your next move.
Who we are
Baxigon is an independent advisory practice based in Barcelona. Most of our clients are companies in electrical power — manufacturers, developers, integrators, investors — and we work with their boards, founders and leadership teams. Strategy and direction is the bulk of it; hands-on electrical engineering when the strategy needs to land.
What we do
Six areas where three decades inside the power industry compound into useful advice.
Corporate strategy, board advisory and long-range planning for companies in electrical power. The questions that shape the next five years.
Geographic expansion, segment entry and go-to-market plans for new product lines — EV chargers, UPS, inverters, storage.
Sales strategy, channel design, key-account architecture, pricing and packaging. Where the plan meets the buyer.
Investment thesis, market and target diligence, partner search, and deal-side advisory for buyers and sellers in power.
Executive coaching for CEOs and founders. Organisational design, senior search and succession for the people running the business.
Independent electrical engineering for the same clients — reviews, owner's engineer, technical second opinions when strategy needs to land in real designs.
Industries we know
Three decades of leadership, sales and engineering inside the electrical power industry.
How we work
You speak to the partner. Always.
We will tell you when not to proceed.
No vendor commissions, no broker fees. We sit on your side of the table.
We don't publish case studies. References on request.
Selected clients
Organisations we have worked with across electrical power, telecoms and the public sector.
Common questions
Strategy, direction and growth for companies in electrical power — manufacturers, developers, integrators and investors across UPS, EV, solar, storage and data centers. Most engagements are at the board, CEO or founder level: corporate strategy, market entry, sales, investments. We also do hands-on electrical engineering when a project needs it, but the bulk of the work is advisory.
The founder of Baxigon. Earlier in his career he served as global director at major UPS manufacturers, with senior leadership roles across sales, operations and strategy on multiple continents. Three decades inside the industry he now advises from the outside.
Primarily a strategy and direction practice — corporate strategy, growth, sales, investments and leadership. We have deep electrical engineering capability and use it when strategy needs to land in real designs, but most engagements stay at the executive level.
No. No commissions, no preferred brands, no broker fees and no exclusivity. We sit on the client's side of the table. This is one of the main reasons clients hire us.
No. Most clients are in Europe, but we have advised companies and projects in over thirty countries. Working languages: Catalan, Spanish, English and French.
With a short call. We listen, ask the awkward questions, and tell you whether we can help. If yes, we send a one-page scope and a fixed fee. The first call is free.
A short conversation usually clarifies whether we can be useful. There is no charge for the first call.